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Professional is committed to delivering salon-quality styling tools and hair care products to consumers all over the world. All appliances are designed to hold up to salon and home use. 1st Gen Professional Ceramic Flat Iron is designed with tourmaline-infused ceramic plates, generating negative ions and allowing smaller water molecules to penetrate into the hair shaft to reduce frizz and static. Built for durability and lasting results, the floating plates give the flexibility to flip, curl or straighten your hair – all with a single iron. Travel anywhere you want and take the Flat Iron. you can use the iron anywhere in the world. It also boasts a professional, 360° swivel cord for increased flexibility when styling your hair, designed with an extra-long length to prevent the cord from getting tangled or damaged in the process. Eight micro-sensors with Heat Balance technology are used to evenly distribute heat, regulating the temperature so that you spend less time applying heat. As a result, it takes less time to straighten hair,preventing it from damage when styling. Additionally, the 1-inch plate width is wide enough for any hair length,yet narrow enough to style your bangs.